
Le Figaro illustré par Toulouse-Lautrec
As we have seen, Toulouse-Lautrec was not only a master and innovator in the field of advertising graphics, but also an exceptional illustrator of books, magazines, and playbills. The following is an excerpt from "Le Figaro illustré par Toulouse Lautrec", published in 1893 with text by Gustave Geffroy entitled "Pleasure in Paris" and illustrated by Lautrec. It is natural, when you step out of an automobile to enter one of those glamorous restaurants with a kitchen and wine cellar along the Champs-Elysées, to have the feeling that you are attaining something inaccessible to mere mortals: a table, plates of food, and drinks. Moreover, it must be recognized that this is all true, and only a small élite may feast in places like these. We cannot forget this when we begin to discuss the philosophy of pleasure in this way: those who are able to sit under the trees have all the reason in the world to feel like special and privileged people. These individuals know that the extraordinary terms used to describe their passions are words that refer to drinking, eating, resting, chivalry and everything that is pleasurable to see, hear, smell, taste and touch, as well as everything that can satisfy the senses.More precisely, this pleasure experienced by human beings is artificial, but remains in any case essential to their lives.These individuals are simply going out to eat, like any other human beings, in restaurants and cafes. They could just as well have dinner in more modest surroundings like the breweries and taverns where we find the essential dishes: bread, meat, wine, water, beer and coffee. But they desire and need to set the stage for this food-based pleasure.They can only find gratification under precise conditions in which their weary taste and vanity are satisfied. This is the raison d'êtreof the places they visit. The physiological need that brings them into these spaces seems to vanish when faced with the elegance of the interiors. The bill they pay is high: what is not listed on it and has no defined price has a high value, which they accept.They pay for the atmosphere of satisfaction that pervades these banquets. The large sum of money they pay is a sign of their gratitude for the sensations they obtain. The high prices are for the opportunity to find oneself in a place surrounded by such beautiful delicacies. It is a source of pride for those who enthusiastically affirm, through the tribute they pay, that they consider themselves blessed by fate to have taken part in such a banquet, in a tree-shaded garden, served by waitstaff well aware of their mission for these customers.
Le Figaro illustré par Toulouse-Lautrec
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